Contribute to designing, optimizing, and maintaining websites on platforms like WordPress, Shopify, or custom-built CMS, ensuring they are mobile-friendly, SEO-optimized, and high-performing. Implement on-page and technical SEO strategies such as managing XML sitemaps, robots.txt, meta tags, and schema markup, while conducting website audits to identify and resolve technical issues affecting search rankings. Track website and campaign performance using tools like Google Analytics, Google Tag Manager, and Hotjar, analyzing data to provide actionable insights and recommendations for improving outcomes. Configure and manage marketing automation platforms like HubSpot, Mailchimp, or ActiveCampaign, integrating APIs and third-party tools to enhance workflow efficiency. Assist in developing and managing PPC campaigns on Google Ads and social media platforms, continuously monitoring and optimizing ad performance to maximize ROI. Handle the technical aspects of content creation, including embedding interactive elements, optimizing images, and managing multimedia, ensuring consistency in content updates across digital platforms. Additionally, ensure compliance with data protection regulations such as GDPR and proactively monitor and address cybersecurity risks in marketing systems.